Facebook has over 2.9 billion monthly active users, with each user spending an average of 1.5 hours per day on the platform, while Instagram has more than 2 billion active users? Globally, advertisers spend over $115 billion annually on Facebook Ads to connect with their target markets, boost brand awareness, and drive sales. In Australia alone, Facebook and Instagram combined have over 19 million active users, making these platforms essential for businesses looking to harness the immense potential of social media marketing.